Same, Same, but Different cars people prophesied that technology would

people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars

This book presents this historic interview in full

With his playwright’s ear for dialogue

How did the shape of these objects balance necessity and formal perfection so skillfully

Johannes Itten

Same, Same, but Different cars people prophesied that technology wouldSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.