Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Non Fiction - Paperback AgeOfDarknessSeries communal event

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a new homeowner

Through compelling case studies—from aviation to medicine to business—it demonstrates how elite performers systematically examine their decisions

making it easy for young fans to fall into a routine of daily reading

Zuboff’s landmark study explains how modern capitalism monetizes human experience through ubiquitous data

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Non Fiction - Paperback AgeOfDarknessSeries communal eventTitle: Made to Stick Condition: BRAND NEW Format: Paperback Overview: Why do disproved urban legends persist, even in the face of clear evidence? How do headlines lure us, and why do we fall for them again and again? Made to Stick, from Chip and Dan Heath, distills more than a decade of rigorous exploration into what makes ideas memorableand more importantly, why some ideas linger long after the initial spark has faded. This engaging, evidence based